PE Firm AI Framework

How I staff Agentic AI Bots across the firm: a lean set of manager bots, AI Bot Jobs as AI Specialist skills, bridge first for continuity and readiness-gated connections, then migrate preferred platforms when margin or control earns the move.

140 Studio AI Bot Jobs 147 full catalog 8–15 manager Agentic AI Bots Catalog v2.6
Overview

PE Firm AI Framework

How I use Agentic AI Bots across the firm: from PE Leadership down to marketing services and verified results.

How to read the map. The center column is the real reporting spine (accountability and escalation). The side boxes are functional areas in the catalog (Acquisitions, Finance, COE, Delivery, and so on), not extra layers every task must climb. Bot IDs (1.1, 6.1, 7.2…) stay the same.
Off Portfolio Commander · portfolio functions
AREA 1 · OVERSIGHT
Weekly Flash · risk · partner packs
Weekly operating pulse and exception follow-ups, plus risk and partner packs under Portfolio Commander.
AREA 2 · ACQUISITIONS
Deal Factory
Find targets, diligence, and integration planning as AI Specialist skills under one lead: a repeatable buy playbook.
AREA 3 · VALUE CREATION
Post-close improvement
Raise margins after close: find waste, redesign work, automate with proof under the PMO.
AREA 4 · FINANCE
Finance & back office
Entity books, billing leaks, media cash: clean close and clear exception queues.
AREA 5 · COE / SHARED STANDARDS
Center of Excellence
Portfolio-wide connectors, vault, measurement, access, and agent reliability rails used by every hub. Not owned by a single Agency Hub.
Reporting spine · PE / Portfolio Leadership
PE Leadership
Whoever owns thesis, capital, and portfolio oversight in the Studio (one person or several). Sets direction; Agentic AI Bots feed the book view.
1.1 · MANAGER AI BOT
Portfolio Commander
One clear view across owned agencies: cash, retention, delivery trouble, deal progress.
6.1 · MANAGER AI BOT
Agency / Delivery Hub
Day-to-day delivery for one hub: client promises, capacity, and exceptions.
AREA 6–7 · STRATEGY + DEPT MANAGERS
Client Strategy & Department Managers
Turn client goals into assignments for Paid Media, Creative, Copy, Web/CRO and peers. Dept manager AI Bots activate per hub as needed.
MARKETING AI SPECIALIST SKILLS · ON DEMAND
Marketing specialists via skills
Reusable playbooks for a named client (ads, design, copy, web, research) under managers.
Delivery QA → Verified Results
Independent check, then ship. Work reaches the client only after the gate.
Under Agency Hub · hub functions
6.2 · MANAGER AI BOT
Client Success
Renewals, health scores, early leave signals. Protects earnouts after close.
REPORTING
Client & hub reporting
Status packs and performance views: one scoreboard for the hub and the client.
AREA 8 · DELIVERY & QA
Delivery QA (release gate)
Independent check before work goes to a client: brief, brand, legal, tracking.
AREA 9 · GROWTH
Agency growth & people
Business development, partners, and people admin for the firm, not client campaign work.
Summary

Executive summary by level

How I staff Agentic AI Bots across the PE firm, ready for partner use.

AREA 1

PE / Portfolio Leadership

Portfolio Commander + Weekly Flash; oversight skills for partner packs, risk, and investment decisions.

AREA 2–3

Acquisitions & Improvement

Deal Factory lead + diligence skills; Value Creation PMO + diagnostic/redesign skills.

AREA 4–5

Finance & COE

Finance Lead over 4.x skills; COE Lead over shared connectors, vault, measurement.

AREA 6

Agency & Clients

Hub Manager, Client Success, Client Strategy: protect renewals and earnouts.

AREA 7

Marketing Production

Department manager Agentic AI Bots (brand, media, creative, copy, web…) + AI Specialist skills.

AREA 8–9

Delivery, QA, Growth

Traffic, measurement, Delivery QA gate; agency BD and people admin.

Operating path
PE Leadership
Portfolio Commander (+ Deal · Finance · COE)
Agency Hub · Client Success · Strategy
Manager Agentic AI Bots → AI Specialist skills
Delivery QA → Verified Results
HOW THE STACK WORKS

Manager Agentic AI Bots · AI Specialist skills underneath

Portfolio Commander, Weekly Flash (weekly exception pulse), Agency Hub, Client Success, and Delivery QA sit near the top of the operating path.

Deal Factory, Finance, the Center of Excellence, and marketing department managers fill out the rest of the firm.

About 8–15 manager Agentic AI Bots are the lean always-on runtime; this page shows 140 of 147 catalog AI Bot Jobs as skills under them (Fund/LP omitted).

Operating approach

Bridge first, migrate later

At close, I preserve operating continuity and begin connecting priority agency systems where access, security, and data readiness permit. Validated improvements land in stages. Preferred platforms come later, only when margin or control earns the move.

Bridge first, migrate later
When I buy an agency, I do not rip out their stack on day one. Continuity comes first. Integration is not assumed to be universal or instant. For each important workflow I run a readiness check: access rights, usable data, supported actions, security approval, and a tested fallback. Where that check clears, Agentic AI Bots begin connecting priority agency systems (CRM, email, project tools, accounting, ads platforms, analytics, file stores, chat, and related SaaS) and introduce validated improvements in stages. HubSpot / CRM below is one worked example, not a promise that every tool is live at close. Later, like most PE firms, I may centralize owned agencies onto preferred platforms category by category under the AI Bot PE Studio when the economics or control requirements justify the change.
AT CLOSE · CONTINUITY FIRST

Keep the operating stack; connect what is ready

Agency tools stay live. I begin wiring priority systems only where access, security, and data readiness permit. Readiness gates and fallbacks keep the promise honest: no “every connector on day one” claim. Early gains come from the workflows that clear the gate, not from a blanket cutover or a blanket integration pledge.

LATER · EARN THE MIGRATE

Preferred platforms when margin or control wins

Bridge first keeps value flowing until a preferred platform clearly wins on margin, control, or speed. Platform cutover is covered under Acquisitions and Shared Standards (see callout below). Client-owned systems the agency operates stay on the client’s standards unless the client chooses otherwise. My portfolio platform standard does not force a client CRM, ads setup, or infrastructure change.

Readiness check (per important workflow). Access rights · usable data · supported actions · security approval · tested fallback. If any item fails, the workflow stays manual or attended until it clears. That is deliberate, not a delay in the Bridge thesis.
At close · preserve continuity, connect what clears
Agency A · mixed stack
Example: HubSpot + Gmail + Asana + QuickBooks. Keep in place. Connect priority workflows after readiness clears.
Agency B · different vendors
Example: Salesforce + Outlook + Monday + Xero. Same pattern: continuity first, staged connections where permitted.
Agency C · lighter stack
Example: Pipedrive + shared inbox + spreadsheets. Day-one tool choice does not force a rip-and-replace.
Over time:
earn migrate
Later · preferred platforms (when justified)
Agencies A + B + C · shared standards
Consolidate agency-owned categories when economics or control earn it (CRM example: HubSpot; plus preferred email, PM, books). Client systems stay with the client.

Migrate a category when the preferred platform clearly wins. Bridge first keeps continuity until then.

Worked example · HubSpot CRM (one category of many)

Same bridge logic can apply to email, project tools, accounting, ads platforms, analytics, file stores, chat, and other agency SaaS, each behind its own readiness check. Story for CRM only: I buy an agency on HubSpot. They keep HubSpot. When access and data readiness clear, Agentic AI Bots connect and tighten lead management, time-to-respond, communication, and the sales process in stages. Later, peer agencies on other CRMs can land on the same HubSpot standard if the move earns itself. If the agency operates a client’s CRM or ads account, that stays on the client’s stack unless the client chooses a change.

1 · Close
PE firm buys the agency
Deal closes. Current tools stay live.
2 · Keep stack
Continuity first
No forced cutover. HubSpot stays the CRM example here.
3 · Ready?
Access · data · security · fallback
Connect only workflows that clear the gate.
4 · Improve
Staged, validated gains
Tighten cleared workflows; leave the rest attended until ready.
5 · Later
Prefer platforms
Centralize agency categories when margin or control earns it.
Platform cutover is already in the catalog. Migration-related AI Bot Jobs sit under Acquisitions and Shared Standards: 2.5 Tech/Access Scanner, 2.6 Integration Planner, 5.6 Procurement & Stack, 5.9 Migration Orchestrator, and 4.5 SaaS Sprawl Killer. I can deepen those AI Bot Jobs as the preferred-platform program matures. No separate org level is required.
How it works

Agentic AI structure

What each capability is, who decides, where records live, how access is separated, and how mature the material pieces are.

1 · MANAGER AGENTIC AI BOTS

Own the queue and escalations

Always-on owners for a functional area or hub seat (portfolio, hub, department, finance). Rule: a manager owns ongoing priorities and exceptions; a routine only performs a recurring task. Studio leadership talks to a few managers, not to every specialist.

2 · AI SPECIALIST SKILLS

Catalog jobs on demand

Reusable recipes (diligence, Google Ads, design, research) started under a manager when scoped work exists. A skill is an implementation component. It is not proof of specialist-level performance until that workflow clears maturity and evidence.

3 · ROUTINES

Scheduled checks, quiet unless red

Standing jobs on a clock: flash pack generation, covenant watch, renewal calendar, seat inventory, tracking QA. Routines write into the same systems managers already read. Weekly Flash (1.2) is a manager because it owns the weekly exception queue; the pack file is produced by its routine.

Three things readers should not blend together
1. What an Agentic AI platform must provide natively (this design is platform-independent; pick a vendor that ships these): persistent bots, threads between bots, reusable skills, scheduled routines, connectors, and scoped storage patterns. 2. What my team must configure or build: job prompts, readiness gates, pack templates, connector wiring, approval rules, and portfolio / client walls. 3. What qualified people must continue to do: capital and investment decisions, legal interpretation, employment actions, contractual commitments, material number sign-off, and client relationships that require a human.
Hierarchy vs how work actually runs

The org chart shows accountability and escalation. It does not mean every task climbs every management layer. Routine work takes the shortest reliable path: skill or routine → owning manager → system of record. Managers prioritize, delegate, review exceptions, resolve conflicts, and escalate. They do not rubber-stamp every token.

Manager decision rights (plain)

Prioritize the queue · start or stop AI Specialist skills · review exceptions · escalate consequential items to the named human · report status into the shared pack. Not: silent campaign edits, wires, employment decisions, or contract commits.

Human ownership and approval boundaries

AI can recommend, prepare, and execute routine actions inside approved rails. Humans stay accountable for consequential decisions.

Always human

Changing campaign budgets above agreed bands · issuing credits · employment decisions · accepting contractual commitments · capital allocation, investment decisions, and wires · releasing client work that failed Delivery QA · legal interpretation of client or contractual obligations.

AI may do when rails clear

Draft packs and variance notes · queue triage · scheduled health checks · pull reports through approved connectors · propose next actions into a manager queue for human or manager review.

Prepare vs act · one concrete example

Paid Media Manager AI Bot + Google Ads AI Specialist skill on client Acme.

ActionAI may?ApprovalAccountable human
Draft a bid/budget change inside a pre-approved bandYes · prepareManager queue reviewPaid Media lead (agency)
Push that change live in the ads accountYes · only if band + client rails already approvedLogged execute under standing approvalPaid Media lead
Raise budget above the agreed bandNo · propose onlyHuman requiredPaid Media lead + client owner
Publish a landing page after Delivery QA passesYes · releaseDelivery QA gate greenHub / Delivery lead
Publish if Delivery QA failed or was skippedNoBlockedHub / Delivery lead
Threads (handoffs without chaos)

A thread is a durable work lane with a standing brief, the right connectors, and a clear owner (for example Deal: Agency Name, Hub: Dallas, or Client: Acme retainers). It is not a one-off chat ask that disappears.

Handoffs stay named

Diligence packs land in the deal thread; Integration Planner and Hub pick up the same artifacts. No re-brief from scratch.

Queues, not free-for-all

Each manager owns one exception queue. Skills post results there. Portfolio watches the book; hubs run the shop.

Lifecycle

Open for a deal, hub, or client program; archive when the scorecard or engagement closes. Memory stays in the system of record.

Layer guardrails

Back-office threads never talk to clients. Delivery threads never release payroll or wires.

Systems of record and inputs / outputs

For each major capability I name: what information it needs, where the authoritative copy lives, what it produces, and who acts next. Bots read and write through connectors into those systems. Chat is a workbench, not the filing cabinet. Two bots must not invent conflicting records of the same fact.

Spine (prefer one tool per category over time)

Finance books, project/delivery board, CRM, email/chat, knowledge base, brand vault, ads platforms, analytics, HR/payroll, time and billing, password vault. Continuity first at close; connect what clears readiness.

Connecting outside tools

API connectors when available. Export / pull paths when that is all you get. Attended computer use on a secured VM when neither works well yet, with approvals on money, clients, or access. Credentials live in the vault.

“Verified results” means

Output that passed the named check or Delivery QA gate for that workflow. It is not automatically a demonstrated business outcome (retention, EBITDA, or ROI) until that outcome is measured in the system of record.

Access and data separation

Separate bot names or separate chat threads are not proof of access isolation. Portfolio companies, clients, and financial data sit behind scoped connectors, vault credentials, and least-privilege roles. What is enforced in a given deployment depends on connector readiness and security approval. What remains unvalidated is labeled as such in maturity below, not assumed away.

Portfolio walls

Agency A books and clients do not bleed into Agency B without an explicit shared-services path.

Client scope

Client-operated systems stay on the client’s standards. Agency-owned tools are the Bridge default.

Sensitive finance

Payroll and wires stay on restricted rails; delivery bots do not hold those rights.

Maturity legend (material capabilities)

I label managers and flagship workflows, not every AI Bot Job. These labels are an operating view / build path, not audited claims that every workflow is fully proven in production. Where I say “early live use,” I mean bounded real-world trials on pieces of the workflow; full hub-scale evidence is still being gathered. Platform native ≠ PE-workflow proven.

Proven in production
Live ops with measured results
Early live use
Bounded real trials; scope still expanding
Configured, unvalidated
Wired; not yet proven
Requires development · Conceptual
Build needed · design only
FlagshipMaturityWhat was / was not tested
Portfolio Commander (1.1)Early live useBook-view and exception surfacing in bounded trials; not yet a full multi-hub production evidence pack
Weekly Flash (1.2)Early live usePulse pack + exception follow-up pattern in trials; not audited financials; cadence still tightening
Agency / Delivery Hub (6.1)Early live useQueue and promise tracking on limited hub scope; connector sets still vary by agency
Client Success (6.2)Configured, unvalidatedRenewal / health rails designed; retention outcomes still human-owned and unproven as a bot system
Delivery QA (8.x)Configured, unvalidatedGate design exists; “verified” = checklist passed, not business ROI
Deal Factory Lead (2.x)Requires developmentPlatform pieces exist; end-to-end diligence packs still need build + pilot evidence
Finance Lead (4.1)Requires developmentEntity close design; not a claim of controller replacement
COE / Standards (5.x)Configured, unvalidatedShared rails design; enforcement depends on connector and security approval

Catalog vs deployment: Full catalog = 147 AI Bot Jobs. This Studio page shows 140 (Fund / LP section omitted). A given AI Bot PE Studio run activates about 8–15 manager AI Bots plus the skills live deals and named clients require. Incomplete or undecided implementations stay labeled; they do not read as verified deployments.

Exceptions and failure paths. Missing or stale data, failed connectors, agent disagreement, or a task that cannot complete safely must not show as healthy or successful. Default path: retry within a hard limit → escalate into the owning manager’s exception queue → human fallback with an audit trail of what failed and what was attempted. If readiness fails, the workflow stays manual or attended until the gate clears (same rule as Bridge).
Worked example

Two acquired agencies, one shared delivery hub

Which manager AI Bots are shared, what stays client-scoped, which skills fire, who approves, and where it is recorded.

Shared across A + B
6.1 Agency Hub · manager AI Bot
One queue for capacity, delivery promises, and hub exceptions. Sees both agencies; does not mix client files.
8.4 Delivery QA · manager AI Bot
Shared release gate and checklist. Same standard for both agencies.
5.x COE / Standards
Portfolio-wide connectors, vault, measurement definitions, agent reliability. Not “under” either agency.
1.1 Portfolio Commander + 1.2 Weekly Flash
Book view and weekly pulse across A and B for Studio leadership.
Client
walls
Scoped per client / agency
Agency A · Client Acme
6.3 Client Strategy + 7.2 Paid Media manager AI Bots. Skills (e.g. Google Ads) start only for Acme’s thread and connectors.
Agency B · Client Beta
Same pattern on Beta’s thread. No Acme data in Beta skills. Hub sees status, not the other client’s vault.
Example week · Acme paid-search change
StepWhoWhere recorded
1. Strategy asks for a bid tweak inside the approved band6.3 Client Strategy manager AI BotThread: Client Acme
2. Google Ads AI Specialist skill drafts the changeSkill under 7.2 Paid MediaSame thread + ads draft note
3. Push live inside band (standing approval)7.2 Paid Media manager AI BotAds platform (system of record) + thread log
4. New landing module needs publishWeb skill → 8.4 Delivery QAQA checklist; publish only if green
5. Hub sees capacity / exception if QA fails6.1 Agency HubHub exception queue (not “healthy”)
6. Weekly pulse if margin or delivery heat moves1.2 Weekly Flash routine + managerFlash pack in portfolio SoR

Accountable humans: Paid Media lead (in-band ads execute), Hub / Delivery lead (publish after QA), Studio leadership (capital and out-of-band exceptions). Agency B’s Beta work never appears in Acme’s skill context.

Operating model

How I use Agentic AI Bots across the firm

Organize by AI Bot Job type and org level: from the AI Bot PE Studio down to marketing production inside each agency.

AREA 1
PE / Portfolio Leadership
Portfolio Commander and Weekly Flash hold the book view; oversight skills cover risk, partner packs, and capital briefs.
AREA 2–3
Acquisitions & Improvement
Deal Factory for buys; Value Creation PMO for margin projects after close.
AREA 4–5
Finance & COE
Finance Lead over entity books; Center of Excellence (COE) for shared connectors, vault, and measurement.
AREA 6
Agency & Clients
Hub Manager, Client Success, Client Strategy: delivery promises, renewals, earnouts.
AREA 7
Marketing Production
Department manager Agentic AI Bots (media, creative, copy, web…) with AI Specialist skills underneath.
AREA 8–9
Delivery, QA, Growth
Traffic, measurement, Delivery QA gate; agency BD and people admin.
RUNTIME
How work runs
About 8–15 manager AI Bots stay on; catalog AI Bot Jobs start as AI Specialist skills when scoped work exists. Side areas are functions, not a taller org chart.
Read the level sections below. Each section names the manager Agentic AI Bots for that part of the firm and the AI Specialist skills that sit under them. Plain AI Bot Job descriptions, not slogans. Core always-on managers for a lean Studio: Portfolio Commander, Weekly Flash (owns the weekly exception pulse), Hub, Client Success, and Delivery QA. Department manager roles activate per hub. Hierarchy is accountability and escalation; catalog “areas” are functions. Routine work takes the shortest reliable path (see Agentic AI structure). Worked example: Two agencies, one hub.
Area 1

PE Portfolio Oversight

AI Bot PE Studio view of cash, retention, delivery heat, deals, and board-ready packs across owned agencies.

Manager Agentic AI Bots
1.1 · MANAGER AI BOT

Portfolio Commander

One clear view across owned agencies: cash, client retention, delivery trouble, and deal progress. Surfaces the decisions that matter when money or clients are at risk.

1.2 · MANAGER AI BOT

Weekly Flash

Owns the weekly operating pulse: the exception queue, follow-ups on red items, and the scheduled flash-pack routine before monthly books close. The pack itself is a routine; this manager AI Bot owns priorities and exceptions between flashes. Management view, not audited financials.

1.4 · MANAGER AI BOT

Value Creation PMO

Keeps value-creation projects moving: raise margins after close from idea to proven result. Diagnostic and redesign work runs as AI Specialist skills under this manager.

AI skills & routines under oversight

Started when needed: covenant watch, concentration checks, board or partner drafts, investment decision packs, exit readiness. Weekly Flash is a manager AI Bot that owns the weekly exception pulse; its flash pack runs as a routine on the same command surface.

1.3 · AI SPECIALIST SKILL · Treasury & Covenants

Help the business see a cash shortage before payments become due.

1.5 · AI SPECIALIST SKILL · Margin Guardian

Find out which clients and delivery teams actually make money, and whether an apparent improvement survives a full cost check.

1.6 · AI SPECIALIST SKILL · Concentration Sentinel

Reveal where the portfolio depends too heavily on one source of revenue or one vulnerable resource, even when the exposure is spread across several agencies.

1.7 · AI SPECIALIST SKILL · Delivery Heatmap

Make delivery trouble visible across teams before missed deadlines and repeated errors become client losses.

1.8 · AI SPECIALIST SKILL · Talent & Capacity

Match available people and skills to work already promised, new sales and acquisition transitions, without booking the same person's time twice.

1.9 · AI SPECIALIST SKILL · Integration Scorekeeper

Check whether an acquisition is genuinely becoming stable, not simply whether its integration checklist looks complete.

1.10 · AI SPECIALIST SKILL · Cross-Hub Insight

Help one delivery hub benefit from relevant experience or client opportunities elsewhere in the group, while keeping confidential information restricted.

1.11 · AI SPECIALIST SKILL · Board Pack Autodraft

Turn approved financial and operating information into a clear package for directors and company investors to review and make decisions.

1.12 · AI SPECIALIST SKILL · Capital Allocation Brief

Help the partners choose between competing uses of money and understand the funding and ownership consequences.

1.13 · AI SPECIALIST SKILL · IC Underwriter

Challenge a proposed acquisition before the firm commits money.

1.14 · AI SPECIALIST SKILL · Deal Ledger

Keep the buyer's contractual purchase obligations accurate after closing, including payments that depend on later results.

1.15 · AI SPECIALIST SKILL · Risk & Insurance

Keep business risks tied to responsible people and deadlines, rather than scattered across contracts, emails and insurance documents.

1.16 · AI SPECIALIST SKILL · Portfolio Cyber

Give leadership a portfolio-wide security picture without exposing every agency's systems and client records to everyone in the group.

1.17 · AI SPECIALIST SKILL · Exit Readiness

Make the business easier for a future buyer to investigate by keeping evidence of clients, profit, rights and improvements organized throughout ownership.

Areas 2–3

Acquisitions + Post-close Improvement

Deal Factory for buys; Value Creation PMO for margin projects after close.

Area 2 · Deal Factory
2.x · MANAGER AI BOT

Deal Factory Lead

Runs the buy side: find targets, diligence (deep review before a buy), and the integration plan. Financial, ops, and client-risk specialists come in as AI Specialist skills on a live deal.

Diligence & integration skills (on a live deal):

2.1 · AI SPECIALIST SKILL · Target Scout

Find businesses worth evaluating and distinguish a foundation agency from a smaller client-book addition that can fit into an existing operation.

2.2 · AI SPECIALIST SKILL · Financial Diligence

Test how much of the seller's reported profit a buyer could reasonably retain after paying the real costs of ownership and transition.

2.3 · AI SPECIALIST SKILL · Ops Diligence

Understand how the agency actually serves clients, which people and steps are essential, and whether the receiving team can take over safely.

2.4 · AI SPECIALIST SKILL · Client Risk

Establish exactly which client relationships are being bought and what might prevent their revenue from continuing after the sale.

2.5 · AI SPECIALIST SKILL · Tech / Access Scanner

Find out whether the buyer can legally and practically use or connect the agency's systems before relying on automation or migration savings.

2.6 · AI SPECIALIST SKILL · Integration Planner

Turn diligence findings into a workable handover plan that protects clients, assigns a receiving team and separates business integration from software replacement.

2.7 · AI SPECIALIST SKILL · Seller Offer & Transition

Help the deal team present understandable purchase terms and track the seller's agreed responsibilities through closing and handover.

Area 3 · Post-close improvement
1.4 · MANAGER AI BOT

Value Creation PMO

Keeps value-creation projects moving: raise margins after close from idea to proven result. Diagnostic and redesign work runs as AI Specialist skills under this manager.

Improvement skills under the PMO:

3.1 · AI SPECIALIST SKILL · Operational Diagnostic

Find evidence-backed improvement opportunities in an acquired agency, including problems in billing, handoffs, staffing, tools and service delivery.

3.2 · AI SPECIALIST SKILL · Workflow & Operating Design

Turn a validated inefficiency into a simpler, costed way of working, rather than automating a broken process unchanged.

3.3 · AI SPECIALIST SKILL · Automation Builder & Enablement

Build and introduce an approved operational improvement, including the training and testing needed for people to use it successfully.

Why this sits next to Deal Factory

Diligence artifacts feed the first 90-day plan. The same evidence that priced the deal becomes the improvement backlog, so post-close work starts from facts, not a new study.

Migration path (already covered). Tech/Access Scanner (2.5), Integration Planner (2.6), and later Migration Orchestrator (5.9) under Shared Standards carry platform cutover. Bridge first keeps Agentic AI value flowing until preferred platforms earn the move.
Areas 4–5

Finance & Back Office + Shared Standards (COE)

Entity control plus one Center of Excellence stack every hub shares.

Area 4 · Finance Lead
4.1 · MANAGER AI BOT

Finance Lead (Controller)

Runs the books for each legal entity: AP/AR, billing leaks, unused SaaS seats, and media cash recon. Skills do the catalog AI Bot Jobs; this lead keeps one close calendar and exception list.

Back-office skills:

4.2 · AI SPECIALIST SKILL · AP / AR

Organize money owed by customers and money owed to suppliers.

4.3 · AI SPECIALIST SKILL · Billing & Utilization

Check that the agency bills for the work it promised and understands how much staff effort the work consumes.

4.4 · AI SPECIALIST SKILL · Payroll Prep

Prepare accurate payroll inputs without giving a bot authority to change pay or release wages.

4.5 · AI SPECIALIST SKILL · SaaS Sprawl Killer

Stop paying for software that nobody needs while avoiding cancellations that break client work or destroy required records.

4.6 · AI SPECIALIST SKILL · Access & Security

Make sure people and bots have only the access their work requires, and remove access when that work or employment ends.

4.7 · AI SPECIALIST SKILL · Contract / SOW Admin

Make signed promises usable in daily operations.

4.8 · AI SPECIALIST SKILL · Media Reconciliation

Keep client advertising money separate from money the agency can spend on itself, and explain differences between funding, ad spend and invoices.

Area 5 · COE / Standards Lead
5.x · MANAGER AI BOT

COE / Standards Lead

Owns one shared Center of Excellence (COE) stack: connectors, password vault, measurement rules, playbooks, and access. Every hub uses the same rails.

Shared-stack skills:

5.1 · AI SPECIALIST SKILL · Shared Finance Hub

Make financial reporting consistent across the group and avoid mistaking internal charges for new profit.

5.2 · AI SPECIALIST SKILL · Media Rules Engine

Give advertising bots a common, approved set of rules for budgets, allowed changes and launch checks.

5.3 · AI SPECIALIST SKILL · Creative Brand Vault

Keep the correct, approved brand files and their usage rights easy to find, so teams do not publish outdated or unauthorized material.

5.4 · AI SPECIALIST SKILL · Playbook Librarian

Turn approved experience into repeatable instructions that other bot teams can follow without copying confidential client information.

5.5 · AI SPECIALIST SKILL · Pricing & Offers

Define what the agency sells and what it costs to deliver, so sales proposals and production expectations are consistent.

5.6 · AI SPECIALIST SKILL · Procurement & Stack

Decide which supplier and software arrangements are worth keeping, combining or replacing, using the full cost and operational risk rather than license price alone.

5.7 · AI SPECIALIST SKILL · Measurement Standards

Make the same metric mean the same thing across reports, clients and companies, so comparisons support sound decisions.

5.8 · AI SPECIALIST SKILL · Agent Reliability

Test whether bots and their system connections behave safely and reliably before and after release.

5.9 · AI SPECIALIST SKILL · Migration Orchestrator

Move approved data and workflows to a new system without losing records, permissions or live work.

Area 6

Agency Leadership & Client Coordination

Hub operations, client success, strategy, research, and reporting for each delivery unit.

Manager Agentic AI Bots
6.1 · MANAGER AI BOT

Agency / Delivery Hub Manager

Runs day-to-day delivery for one hub (the team that owns a set of clients). Keeps promises, capacity, and exceptions in one place.

6.2 · MANAGER AI BOT

Client Success

Protects the client relationship after close: renewals, health scores, handoffs, early warning if a client may leave. Critical when an earnout (seller payout tied to post-close results) depends on retention.

6.3 · MANAGER AI BOT

Client Strategy & Account Plan

Turns client goals into one plan and clear assignments for department managers. Research and program work run as AI Specialist skills under that plan.

AI Specialist skills under strategy & research

Program coordinators and research specialists start under the Client Strategy plan, scoped to a named client when the work exists.

6.3.1 · AI SPECIALIST SKILL · B2B Demand Generation Coordinator

Coordinate a business-to-business demand-generation program across departments, from attracting suitable prospects to handing qualified opportunities to sales.

6.3.2 · AI SPECIALIST SKILL · Account-based Marketing Coordinator

Coordinate account-based marketing, which focuses marketing and sales effort on an approved list of target companies rather than a broad audience.

6.3.3 · AI SPECIALIST SKILL · Product / Service Launch Coordinator

Make the many parts of a product or service launch ready together, rather than releasing marketing before the rest of the experience works.

6.4 · AI SPECIALIST SKILL · Marketing Research & Intelligence

Give strategy and production teams real customer and market evidence, rather than filling knowledge gaps with plausible-sounding assumptions.

6.4.1 · AI SPECIALIST SKILL · Customer & Market Research

Organize real customer and market evidence to answer a defined business question, separating findings from guesses.

6.4.2 · AI SPECIALIST SKILL · Competitor & Creative Intelligence

Explain what competitors publicly say and show, helping the client understand relevant patterns without seeking private information.

6.4.3 · AI SPECIALIST SKILL · Audience, Offer & Messaging Research

Turn research into testable ideas about the audience, offer and message, without presenting an assumption as a confirmed customer preference.

6.5 · AI SPECIALIST SKILL · Reporting Pack

Explain marketing results in a form the client can use, using validated evidence rather than simply copying charts or inventing reasons for changes.

Area 7 (part 1)

Marketing: Brand Strategy & Paid Media

Brand identity managers and paid-media AI Specialist skills.

7.1 · MANAGER AI BOT

Brand Strategy & Identity

Positioning, naming, messaging, and visual-identity direction so production teams share one brand brief.

7.2 · MANAGER AI BOT

Paid Media Manager

Runs paid advertising so Google, Meta, and other channel specialists follow one budget and approval path. Channel work runs as AI Specialist skills scoped to a client.

AI Specialist skills
Brand skills
7.1.1 · AI SPECIALIST SKILL · Positioning & Brand Architecture

Explain what the brand should stand for and how its products or sub-brands relate.

7.1.2 · AI SPECIALIST SKILL · Naming & Messaging

Develop names and a consistent messaging structure that express the approved positioning and can be reviewed for legal and commercial suitability.

7.1.3 · AI SPECIALIST SKILL · Visual Identity & Guidelines

Translate brand direction into practical visual rules that designers can apply consistently, without becoming a second graphic-production team.

Paid media skills
7.2.1 · AI SPECIALIST SKILL · Google Ads Operations

Perform the Google Ads work assigned by the paid-media manager, from account review and campaign preparation to checks on approved changes.

7.2.2 · AI SPECIALIST SKILL · Meta Ads Operations

Handle Facebook and Instagram advertising tasks while keeping campaign settings, creative tests and spending aligned with the approved client plan.

7.2.3 · AI SPECIALIST SKILL · Shopping & Product Feeds

Identify product-data problems that prevent shopping ads from running correctly and get corrections made by the authorized product owner.

7.2.4 · AI SPECIALIST SKILL · Media Planning & Experiments

Translate the approved client strategy into practical channel budgets and tests, so campaigns answer useful business questions rather than generate uncoordinated experiments.

7.2.5 · AI SPECIALIST SKILL · Microsoft Ads

Prepare and review Microsoft advertising work without assuming a campaign copied from another platform is automatically ready to run.

7.2.6 · AI SPECIALIST SKILL · LinkedIn Ads

Prepare LinkedIn advertising and lead forms for approved business audiences, including a usable handoff into the client's sales records.

7.2.7 · AI SPECIALIST SKILL · TikTok Ads

Prepare and check TikTok advertising built around approved video assets, with attention to launch requirements and what the tests actually show.

7.2.8 · AI SPECIALIST SKILL · YouTube & Google Video

Provide a video-advertising specialist within the Google account workflow, coordinating shared settings rather than competing with the Google Ads Bot.

7.2.9 · AI SPECIALIST SKILL · Amazon & Retail Media Ads

Manage assigned advertising work on Amazon and retail-media platforms while leaving the client's store, inventory and fulfillment with their owners.

7.2.10 · AI SPECIALIST SKILL · Programmatic & Connected TV

Prepare advertising bought through automated buying platforms and connected-TV systems, with clear checks on where ads run and what results can be supported.

Area 7 (part 2)

Marketing: Creative & Copy

Creative production and written-work skills under department managers.

7.3 · MANAGER AI BOT

Creative Manager

Manages visual, video, and audio production so assets hit format, brief, and brand. Designers and editors are on-demand AI Specialist skills.

7.4 · MANAGER AI BOT

Copy Manager

Runs written work (ads, pages, email, sales materials) so the message stays consistent. Writers are AI Specialist skills under this manager.

AI Specialist skills
Creative skills
7.3.1 · AI SPECIALIST SKILL · Graphic & Ad Designer

Turn an approved message and brand direction into usable graphics for ads and other marketing placements, not just a written suggestion for a designer.

7.3.2 · AI SPECIALIST SKILL · Video Editor

Turn approved footage into usable marketing videos, including shorter versions and revisions required by the campaign.

7.3.3 · AI SPECIALIST SKILL · Motion Graphics

Create animated graphic treatments that explain or emphasize the approved message, while keeping animation consistent with the brand and brief.

7.3.4 · AI SPECIALIST SKILL · Photography & Shoot Coordination

Organize the information and logistics needed for a photography shoot, while qualified people handle the camera, location and physical production.

7.3.5 · AI SPECIALIST SKILL · Audio & Podcast Production

Prepare and edit approved audio or podcast material into usable marketing assets while keeping voice, music and other usage rights visible.

7.3.6 · AI SPECIALIST SKILL · Creative Direction & Adaptation

Keep creative execution consistent across formats so individual designs and edits still express the same approved campaign idea.

Copy skills
7.4.1 · AI SPECIALIST SKILL · Ad & Landing-page Copy

Write the words that connect an advertisement to its destination page, including the headline, offer and action the visitor is asked to take.

7.4.2 · AI SPECIALIST SKILL · SEO Content Writer

Produce useful search-focused articles and page copy from the SEO team's brief, without taking over technical website work or promising rankings.

7.4.3 · AI SPECIALIST SKILL · Email & Sales Copy

Write follow-up messages and sales materials matched to a customer's stage, while the CRM team controls recipients and sending.

7.4.4 · AI SPECIALIST SKILL · Editor & Fact Checker

Catch unclear language, contradictions and unsupported claims before written marketing reaches a client or the public.

7.4.5 · AI SPECIALIST SKILL · Translation & Localization

Adapt approved content for a different language and market, preserving the intended meaning rather than relying on a literal word-for-word translation.

Area 7 (part 3)

Marketing: SEO, Social, Web & Lifecycle

Organic search, social, web/CRO, and CRM/lifecycle skills.

7.5 · MANAGER AI BOT

SEO & Organic Search

Technical and content search work so organic growth follows one plan and measurement standard.

7.6 · MANAGER AI BOT

Organic Social & Community

Social publishing and community response under brand and client rules.

7.7 · MANAGER AI BOT

Web / CRO Manager

Site builds, maintenance, and conversion-rate tests so pages work and changes are measured before they go live.

7.8 · MANAGER AI BOT

CRM & Lifecycle

Email, lifecycle journeys, and revenue-ops handoffs so nurture and sales follow one system of record.

SEO skills
7.5.1 · AI SPECIALIST SKILL · Technical SEO

Find technical obstacles that stop search engines from accessing or understanding useful website content, then verify the website team's approved fixes.

7.5.2 · AI SPECIALIST SKILL · On-page & Content SEO

Improve how individual pages answer relevant search questions, including their topics, headings and links to related content.

7.5.3 · AI SPECIALIST SKILL · Local Presence & Listings

Keep a client's location information accurate and consistent in the business listings it is authorized to manage.

7.5.4 · AI SPECIALIST SKILL · Reviews & Local Reputation

Help the client request and respond to real customer reviews, while identifying service problems that require a human response.

7.5.5 · AI SPECIALIST SKILL · AI-search Visibility

Observe how the client appears in permitted AI-search results and identify gaps in credible public information, without promising placement or citations.

7.5.6 · AI SPECIALIST SKILL · Authority Analysis & SEO QA

Check the quality of completed search work and available link or mention evidence, rather than treating every new link as valuable.

Social skills
7.6.1 · AI SPECIALIST SKILL · Social Content Planner

Plan what the brand should publish on its own social channels and turn those plans into clear production briefs.

7.6.2 · AI SPECIALIST SKILL · Social Publishing

Move approved social content from draft to scheduled or published posts using tested account access and the correct channel settings.

7.6.3 · AI SPECIALIST SKILL · Community Response

Sort comments and messages so routine responses are prepared promptly and sensitive issues reach the right person.

7.6.4 · AI SPECIALIST SKILL · Reputation & Listening

Monitor permitted public discussion for relevant themes and reputational concerns, without treating every mention as a crisis or verified fact.

Web / CRO skills
7.7.1 · AI SPECIALIST SKILL · Web Developer & Landing-page Builder

Build the approved website or landing-page change in a test environment, including the actual page structure and functions rather than only a design concept.

7.7.2 · AI SPECIALIST SKILL · Conversion Testing

Turn a proposed website improvement into a controlled test of a desired customer action, with measurement agreed before results are interpreted.

7.7.3 · AI SPECIALIST SKILL · UX & Usability Review

Identify where people may struggle to understand a page or complete a task.

7.7.4 · AI SPECIALIST SKILL · Accessibility Testing

Find accessibility problems within the agreed testing scope and coordinate the checks that require knowledgeable human review.

7.7.5 · AI SPECIALIST SKILL · Maintenance & Release QA

Keep website updates controlled, tested and recoverable so routine maintenance does not unexpectedly break client-facing work.

Lifecycle skills
7.8.1 · AI SPECIALIST SKILL · CRM Implementation & Operations

Set up and maintain the client's CRM so records, pipeline stages, and ownership stay consistent and usable for sales follow-up.

7.8.2 · AI SPECIALIST SKILL · Marketing Automation & Lead Nurture

Design the follow-up sequence after a prospect or customer takes an action, including when messages should start, stop or go to a person.

7.8.3 · AI SPECIALIST SKILL · Segmentation & Deliverability

Make sure messages go to the right permitted audience and investigate problems reaching recipients.

7.8.4 · AI SPECIALIST SKILL · Lead Routing & Sales Enablement

Help qualified inquiries reach the correct salesperson with the information and materials needed for follow-up.

7.8.5 · AI SPECIALIST SKILL · Loyalty & Customer Advocacy

Support repeat purchases and voluntary customer advocacy through approved customer journeys, without manufacturing testimonials or consent.

7.8.6 · AI SPECIALIST SKILL · Conversational Lead Capture

Prepare a website-chat or messaging flow that asks permitted qualification questions and hands the conversation to a person when needed.

Area 7 (part 4)

Marketing: Specialty Channels

PR, influencer, affiliate, commerce, and events skills when a client program needs them.

7.9 PR & Earned Media
7.9 · AI SPECIALIST SKILL · Public Relations & Earned Media

Coordinate public relations: helping a client communicate credible news and ideas to journalists and other public audiences.

7.9.1 · AI SPECIALIST SKILL · Media Relations & Outreach

Find relevant journalists and publications and prepare suitable outreach, keeping relationship ownership with the human communications lead.

7.9.2 · AI SPECIALIST SKILL · Press & Thought Leadership

Prepare factual press and executive content so public communications are useful, consistent and supportable.

7.9.3 · AI SPECIALIST SKILL · Interview & Reputation Support

Help spokespeople prepare for interviews or sensitive public issues using verified facts and a clear escalation route.

7.10 Influencer & Creator
7.10 · AI SPECIALIST SKILL · Influencer & Creator Marketing

Organize work with outside creators so audience fit, briefs, agreements, content rights and delivery are managed together.

7.10.1 · AI SPECIALIST SKILL · Creator Discovery & Vetting

Identify creators whose audience and work fit the client's objectives, while checking evidence and possible conflicts before human selection.

7.10.2 · AI SPECIALIST SKILL · Creator Briefs, Rights & Disclosure

Make the creator's brief, content-use rights and disclosure obligations clear before work is produced or reused.

7.10.3 · AI SPECIALIST SKILL · Creator Delivery & Measurement

Track whether creators deliver the agreed work and how that work performs, without confusing organic results with paid promotion.

7.11 Affiliate & Referral
7.11 · AI SPECIALIST SKILL · Affiliate & Customer Referral Marketing

Run the coordination for a client's affiliate or customer-referral program, where approved participants introduce buyers under defined reward rules.

7.11.1 · AI SPECIALIST SKILL · Affiliate Recruitment & Enablement

Prepare the recruitment and setup process for people or organizations joining a client's affiliate program, using approved eligibility and reward rules.

7.11.2 · AI SPECIALIST SKILL · Referral Tracking & Commission Checks

Calculate proposed affiliate or referral commissions from eligible transactions, taking account of agreed rules and reversals such as returns.

7.11.3 · AI SPECIALIST SKILL · Program Quality & Disputes

Investigate program-quality concerns and commission disputes fairly, using evidence rather than automatically penalizing participants.

7.12 Commerce & Marketplace
7.12 · AI SPECIALIST SKILL · Commerce & Marketplace Operations

Improve how a client's products are presented and kept consistent across its store and marketplaces, without taking over fulfillment or unauthorized pricing decisions.

7.12.1 · AI SPECIALIST SKILL · Product Listings & Storefronts

Make product pages and storefront content accurate and complete using the client's official product facts.

7.12.2 · AI SPECIALIST SKILL · Merchandising & Promotions

Prepare product-presentation and promotion ideas within the client's commercial rules, without independently changing prices or inventory.

7.12.3 · AI SPECIALIST SKILL · Catalog & Feed Coordination

Keep product information consistent across connected systems through one approved source, avoiding competing updates by commerce and advertising bots.

7.13 Events & Experiences
7.13 · AI SPECIALIST SKILL · Events, Webinars & Experiences

Coordinate event and webinar preparation across marketing, registration, speakers and vendors, with qualified people responsible for physical and live operations.

7.13.1 · AI SPECIALIST SKILL · Event Strategy & Runbook

Create the practical event plan: what should happen, when, by whom and with what approved resources.

7.13.2 · AI SPECIALIST SKILL · Webinars, Registration & Follow-up

Connect webinar registration, speaker readiness and follow-up so the event produces a usable attendee experience and permitted marketing handoff.

7.13.3 · AI SPECIALIST SKILL · Experiential & Vendor Coordination

Coordinate the suppliers and dependencies behind an in-person experience, while qualified people own contracts, safety and on-site decisions.

Areas 8–9

Delivery, QA & Agency Growth

Traffic, measurement, independent release QA, then agency BD and people admin.

Area 8 · Delivery managers
8.4 · MANAGER AI BOT

Delivery QA

Independent check before work goes to a client: brief met, brand and legal clear, tracking intact. Keeps drafting separate from the release decision.

8.2 · MANAGER AI BOT

Traffic & Scope

Turns sold scope into schedules and assignments; reserves capacity so hubs do not overpromise.

8.3 · MANAGER AI BOT

Measurement & Outcomes

Analytics, attribution, and dashboard QA so client results are comparable and trustworthy.

Measurement & traffic AI skills
8.1 · AI SPECIALIST SKILL · Inbox Triage

Make sure each incoming client request reaches one responsible team and is not duplicated across email notifications and work systems.

8.3.1 · AI SPECIALIST SKILL · Analytics & Conversion Tracking

Check that important customer actions are recorded correctly, so campaign decisions are not based on missing or duplicate signals.

8.3.2 · AI SPECIALIST SKILL · Attribution & CRM Matching

Connect permitted marketing records to CRM outcomes so the team can see which inquiries became qualified opportunities or sales.

8.3.3 · AI SPECIALIST SKILL · Incrementality & Experiment Analysis

Analyze whether an activity produced results beyond what would otherwise have happened.

8.3.4 · AI SPECIALIST SKILL · Marketing Mix Modeling

Prepare statistical analysis of how marketing activity relates to business results across channels, with assumptions and uncertainty made visible.

8.3.5 · AI SPECIALIST SKILL · Dashboard & Data QA

Check that dashboards display the right numbers, periods and definitions before those reports guide decisions.

Area 9 · Agency growth & people

Firm-level BD, partner referrals, and people checklists: skills under the hub path, not client media production.

9.1 · AI SPECIALIST SKILL · BD / Proposal

Help the agency win work it can profitably deliver, rather than promising custom services the team cannot support.

9.2 · AI SPECIALIST SKILL · Partner Channel Ops

Manage referral relationships that bring customers to our agency.

9.3 · AI SPECIALIST SKILL · People Lite

Keep routine employee setup, training and administration organized without turning the bot into the employer or a personnel decision-maker.